So Good They Can't Ignore You
  • Digital List Price: USD 28.00
  • Offer Price: USD 14.99
  • ISBN/ASIN: B0076DDBJ6
  • Language: English
  • Publisher: Grand Central Publishing

So Good They Can't Ignore You

Why Skills Trump Passion in the Quest for Work You Love
Cal Newport

Not only are pre-existing passions rare and have little to do with how most people end up loving their work, but a focus on passion over skill can be dangerous, leading to anxiety and chronic job hopping. Spending time with organic farmers, venture capitalists, screenwriters, freelance computer programmers, and others who admitted to deriving great satisfaction from their work, Newport uncovers the strategies they used and the pitfalls they avoided in developing their compelling careers.
Cal reveals that matching your job to a pre-existing passion does not matter. Passion comes after you put in the hard work to become excellent at something valuable, not before. In other words, what you do for a living is much less important than how you do it.
With a title taken from the comedian Steve Martin, who once said his advice for aspiring entertainers was to "be so good they can't ignore you," Cal Newport's clearly written manifesto is mandatory reading for anyone fretting about what to do with their life, or frustrated by their current job situation and eager to find a fresh new way to take control of their livelihood. He provides an evidence-based blueprint for creating work you love, and will change the way you think about careers, happiness, and the crafting of a remarkable life.

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About the Author

Cal Newport is an Associate Professor of Computer Science at Georgetown University who writes for general audiences about the intersections of culture and technology. He is the author of eight books, including, most recently, Slow Productivity, A World Without Email, Digital Minimalism, and Deep Work. These titles include multiple New York Times bestsellers and have been published in over 40 languages. Newport is also a contributing writer for The New Yorker and the host of the Deep Questions podcast.


 
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