Artpreneur
A step-by-step guide for creatives to transform your passion into a profitable business.
Whether you’re a musician, photographer, painter, writer, dancer, singer, or any other creative with aspirations of making a living from your art, this is the perfect time to turn your creative ideas into a sustainable business. With gatekeepers no longer controlling the market, anyone with a laptop and a dream can make a thriving living from their creativity.
This is the definitive sales and marketing playbook for anyone looking to make a living from their art. Each page provides the inspiration and practical steps you need to build a personal brand, overcome starving-artist syndrome, and finally make consistent sales from your art. By combining left-brain traditional marketing methods with the tools you‘ll build a confident mindset, take charge of your destiny, and create a clear path for success.
Miriam Schulman, host of the Inspiration Place podcast, breaks down the five core elements in the “Passion to Profit” planning framework to help you develop your art business—so that you can have the time and freedom to do what you love:
PROSPECTING: Build an audience of followers who want what you've got and are prepared to pay top dollar.
PRODUCTION: Draw attention to your creations by embracing your authenticity.
PRODUCTIVITY: Create work-life balance by managing your priorities and setting manageable goals.
PROMOTION: Attract collectors in an authentic and non-salesy way.
PRICING: Price your art, products, or services based on cutting edge research that explains buyer psychology.
After twenty years of selling art as well as coaching other artists, Miriam knows that now is the time to leave the rat race and pursue your highest dreams. Don’t wait for a sign from the universe to gamble on yourself.
BEST DEALS
About the Author
As an experienced art business expert and artist, I'm Miriam Schulman and I've built a multiple six-figure art business through my unique "Passion to Profit" planning framework. After a career in the corporate world, the events of 9/11 led me to pursue my true passion for art. Although I initially struggled to market my small creative business, once I discovered that time-tested sales strategies could also be applied to marketing and selling art, my art business took off.
With over 20 years of experience selling art and teaching other artists, I've been featured in major publications such as Entrepreneur, Forbes and The New York Times and my art has been featured on popular TV shows like NBC's "Parenthood" and Amazon's "Hunters" with Al Pacino. My book, Artpreneur: The Step-by-Step Guide to Making a Sustainable Living from Your Creativity provides a comprehensive guide on how to make it as an artist and shares these artists' success secrets for the first time. You can also find me on The Inspiration Place podcast which is listened to in over 100 countries or work with me inside The Artist Incubator Coaching program.